August 15, 2025
Join us for the annual AzNHA Conference for Arizona’s in-home care community!
Schedule
Featuring educational sessions plus time for connecting with colleagues and partners on the information, tools and services that will help build the capacity of your in-home care company.
Plenary Session Information
Latest Legal Developments Impacting the Home Care Industry
Back by popular demand! Please join employment attorney Angelo Spinola for a summary of the most significant legal trends and updates impacting your agency. He will also review recent industry specific employment practices being targeted in new lawsuits and the actions owners can take to better protect their agencies from litigation and DOL investigations.
Building a Strategic Plan That Drives Results
In this essential session with Jeff Wiberg, learn how to move beyond day-to-day firefighting and chart a clear, actionable vision for your home care business. We’ll walk through the fundamentals of crafting a strategic plan—from setting measurable goals to aligning your team around shared priorities. Discover practical tools to identify growth opportunities, manage risk, and create accountability so your plan isn’t just a document—but a living roadmap for sustainable success.
Scalable Caregiver Hiring: How to Build A Scalable, Caregiver-First Recruitment Process
Hiring high-quality caregivers is a core function that supports business growth goals. Our closing session features Rachel Gartner, founder of Carework and HireEd who will discuss how you can build a business that attracts high-quality caregivers and the hiring processes you need to support that growth. Rachel and her team have helped home care agencies across the U.S. hire over 25,000 caregivers since 2018, so they’ve truly seen it all. In this session, we’ll review what the fastest-growing home care agencies have in common, from their business culture to their pay to their hiring process. Discover what these agencies are doing right, and what you can learn from them to take back and implement in your agency.
Concurrent Session Information
Attendees will be able to choose to attend one of these sessions. Bring your team so you can access all the information that will be covered!
The AI Edge You Can’t Afford to Miss
The home care industry stands at the edge of a seismic shift. In the Agentic Era, where automation, AI, and data-driven strategies are reshaping industries at breakneck speed, agencies can no longer afford to grow slowly or incrementally. The rules of engagement have changed. In this provocative session, Alon Brener and Bob Roth will pull back the curtain on how home care agencies can stop playing defense and instead own their future—leveraging cutting-edge technology and smart, scalable strategies to provide better care while unlocking new levels of profitability.
Key Takeaways:
- Tech + Strategy Interplay – how automation, AI, and data-driven decision-making fuel operational efficiency;
- The Future-Proof Growth Formula – how to position your agency to dominate in a rapidly evolving market;
- Immediate action items – proven steps to accelerate revenue while maintaining exceptional care.
Medicaid & VA: Compliance Made Easy
Keeping Medicaid and VA claims clean is tough enough without a maze of changing rules. In this session, Dawn Demers, CSA will break down federal guidance, state Medicaid updates, EVV checkpoints, and VA Community Care requirements, then walk through a straightforward workflow you can fold into daily operations. Brief case examples will be shared to show common snags and how agencies resolved them without drama.
Learning Outcomes:
- Map the touchpoints where state Medicaid rules intersect with EVV data fields;
- Identify the points where VA Community Care requirements diverge from Medicaid and EVV standards; and
- Flag the precise claim steps most likely to fail when those overlaps or gaps occur.
Community Resource: Solari’s Continuum of Services
1 in 5 Arizonians will experience a mental health disorder in their lifetime. Solari is here in those times of crisis and before someone faces a challenge. This presentation by Brittney Clark, will cover the history of Solari, how to access their services, why you might call, and how they can support you, your clients and your community.
Speaker Information
Listed alphabetically by last name. Click on a speaker’s photo to visit their company’s website.
Alon Brener
Sensi.AI
Alon Brener is a Co-Founder and serves as CRO at Sensi.AI. With over two decades of marketing and sales experience in the U.S, Alon brings Sensi vast entrepreneurial expertise, to include market penetration and expansion expertise, as well as building effective support operations. Prior to co-founding Sensi.AI, Alon founded Legion, which offered specialized marketing services to Fortune 100 and 500 corporations to include some of the world’s leading brands in the sports (MLB, NBA, NHL, MLS), entertainment, travel, hospitality, leisure, and telecom industries. Legion grew to more than 600 employees in 30 offices before it was sold. Alon is also an Angel Investor in several early-stage technology companies.
Brittney Clark
Solari
Brittney Clark is the Outreach and Experience Specialist at Solari Crisis & Human Services. She holds a bachelor’s degree in public relations and a minor in Business and Entrepreneurship. Brittney is a certified instructor in adult Mental Health First Aid. She believes we can greatly impact mental health by educating individuals on the mental health resources available within the community. Outside of Solari, she enjoys hiking, exploring coffee shops, and spending time with her German Shepherd Nala.
Dawn DeMers, CSA
Paradigm
With 30 years of leadership experience in the healthcare field in both facility care and home care services, Dawn DeMers, CSA is a titan of industry in home care whose full list of credentials would put us well over LinkedIn’s 3,000 character limit. In her current role as a Provider Coach for Paradigm, Dawn works one-on-one with Home Care providers to navigate the complexities of third-party government payors, including VA and Medicaid services. Her coaching approach meets providers where they are – whether they are just getting started with diversifying their business lines or looking to refresh their focus for growth within these areas. Each coaching engagement is tailored to that organization’s specific needs and includes a focus on education, compliance, and marketing strategies to help providers succeed and expand their impact on the community they serve. Prior to joining Paradigm, Dawn ran the number one franchise at Home Instead for several years; she’s been the Director of Operations, COO, and Administrator for large operations as well as multi-unit offices for large franchise organizations. During her time running a facility, she was named Arizona Administrator of the Year by the Arizona Health Care Association. Dawn is also a licensed NHA, CSA, and AL manager who has served on various boards including the Arizona chapter of the Home Care Association of America, and worked with the Arizona governor’s office on the Aging 2020 plan.
Rachel Gartner
Carework
Rachel Gartner is the Founder and CEO of Carework. Before this she was working as a recruiter for a multi-location home care agency in Florida. She had previously worked as a CNA and HHA, and knew firsthand how hard it was to find—and keep—great caregivers. So she built a better system. Since founding the company in 2018, Rachel and her team have gotten thousands of caregivers hired for home care agencies across the U.S. Rachel is also an army wife and mom to two young kids.
Bob Roth
Cypress HomeCare Solutions
Bob Roth is Managing Partner of Cypress HomeCare Solutions. Bob assisted in creating Cypress HomeCare Solutions with his family in 1994. With nearly 36 years of consumer products, health care and technology experience, Bob has successfully brought the depth and breadth of his experience to the home care trade and in doing so, Cypress HomeCare Solutions has been honored to receive a number of awards over the years, including Bob being chosen as the January 2014 CEO of the Month and was a finalist for the 2015 Phoenix Business Journal’s Healthcare Heroes award. Cypress won the Better Business Bureau’s Business Ethics award in 2013, and in 2018. Bob hosts a radio show called “Health Futures, Taking Stock in You.” This program airs every Friday from Noon to 1:00 pm on Money Radio 1510 AM, 105.3 FM. In addition, he writes a monthly column called “Aging Today” for the Jewish News of Greater Phoenix, and Lovin Life after 50 newspapers. In March 2017, Bob was appointed to the Governor’s Advisory Council on Aging by Arizona Governor Doug Ducey, this was the first time in the Council’s 40 years that a home care/home health care agency owner/manager has served on the Council. Nationally, Bob serves on the Board of Directors for the Home Care Association of America (HCAOA), locally; he serves on the Board of Directors for DUET Partners in Aging, is on the ambassador committee for Aging 2.0 – Phoenix Chapter. On September 11, 2019 Bob was selected the winner for the Home Health Care News Future Leader Award – Recognizing up-and-coming leaders elevating the home health industry. When he’s not working, Bob enjoys spending time with his wife Susie, their three daughters, and playing golf, tennis, hiking and walking with Ruby and Lacey, their pet therapy dogs.
Angelo Spinola
Polsinelli Law Firm
With two decades of legal experience, Angelo Spinola focuses his practice on employment litigation with a special interest in the home health, home care and hospice industry. Bringing a wide breadth of knowledge across the health care spectrum, he works with an array of home-based care clients, including Fortune 500 organizations and franchisors, small businesses, and franchisees across multiple industries. Additionally, Angelo works closely with private equity firms and investment groups with respect to labor and employment issues that may arise during acquisitions and activities in these sectors. Angelo partners with attorneys in Polsinelli’s Health Care, Corporate and Transactional, and Franchise practices to build coalitions that bring a deep bench of experience and industry knowledge to his clients in the home health, home care and hospice industry. Leveraging technology to better serve clients, Angelo utilizes innovative legal technology platforms designed specifically for franchise systems and home health, home care and hospice clients. The platforms serve as a source for industry information and substantive legal resources where employers have direct access to the tools, documents and knowledge needed to reduce their legal spend as their business needs grow throughout the corporate lifecycle and franchise process. Angelo also utilizes client portals to share confidential, proprietary client documents to allow clients and him to seamlessly manage matters or case-specific documents. Angelo regularly represents employers across the United States in class actions brought under the Fair Labor Standards Act and state wage and hour laws.
Jeff Wiberg
Family Resource Home Care
Jeff Wiberg is the Founder of Family Resource Home Care, leading the company to over 300 employees, 30 locations, and over 100 million in revenue. As CEO he oversaw the day-to-day strategy, culture, and vision for the company and continues to sit on the company’s board of directors. Jeff is nationally recognized as a thought leader in the home care industry and utilizes his extensive experience and knowledge in the healthcare continuum to advocate ardently on its behalf. Jeff currently serves on several Boards and on occasion provides consultation and advisory services to businesses in the industry. Prior to his time as CEO, Jeff spent 10 years working for Family Home Care in Spokane, WA where he was ultimately named President and CEO and went on to acquire the firm’s private duty business. In 2018, Jeff led a merger with Seattle-based Family Resource Home Care and was named CEO. He has over 20 years of business leadership experience in industries ranging from hospitals and health systems to human resources consulting and holds a Bachelor of Science in Business Administration from Central Washington University. Jeff is active member, Past President, and current Board member for the Home Care Association of America and the Washington Home Care Association. Jeff speaks fluent Spanish, enjoys gourmet cooking, plays the piano, and loves spending quality time with his wife and 5 children.
