Guide to Starting a Business That Provides Services for Senior Caregivers

Authored by Hal Salazar  Image: Pexels

According to statistics, more than 34 million people provide unpaid care to an adult over the age of 50 every year. Caregiving can be emotionally, physically, and financially draining. Businesses that provide services to caregivers can make this difficult task easier on families.

The Arizona In-Home Care Association is committed to upholding home-care industry standards. Become a member!

Start Your Business

Starting a senior caregiving business isn’t a lot different from starting any other kind of business. You must choose and register a business name. You need to obtain any permits required by the state or city you plan to operate. If you plan to have employees, you must obtain an employer identification number and purchase workers’ compensation insurance.

Choose a Business Structure

There are several business structures you can use, each of which has its advantages and disadvantages. Many people choose to form a limited liability company because of the personal liability protection it offers. This structure also gives business owners tax advantages and flexibility.

Choose Which Services to Offer

There are a variety of services your business could offer. Examples include counseling, food delivery, transportation, caregiving, in-home beauty services, home maintenance, and technical support. The best services for your company to offer depend on what there is a market for in your area, your skills, your interests, and the qualifications needed to provide the service. You may need to obtain a license or certification to provide some types of services, which may require you to complete training before you can start your business.

Market Your Business

The key to attracting your first customers is to create a marketing plan. Set up a professional-looking website and social media pages. Print some flyers or business cards and drop them off in places where caregivers are likely to go, such as doctor offices, senior centers, and businesses that provide services to seniors.

Invest in Business Cards

Handing out business cards to potential customers gives them something tangible to remember you by. In addition, business cards leave a lasting impression and are easy to carry. Consider using an online business card maker. This may help you create a customized business card by using predesigned templates. Make sure it has your contact information and website on it. Once you design a business card, give it to your customers and encourage them to tell their friends about your business.

Create an Invoicing Process

Make it easy for your customers to pay you by creating an invoice system. You can easily create invoices by choosing a pre-made template from an invoice generator and customizing it with text, photos, your logo, and other information. Make sure you choose a generator that allows you to download your invoices in the format you prefer.

Send the initial invoice as soon as you complete a service for a customer. Send a reminder when the due date approaches and consider including an incentive for customers to pay early. Make sure you are sending the invoice to the person paying the bills. This person may be different from the person receiving the service.

Caring for a senior family member can be a difficult task for many people. Starting a business in this field can be a profitable way to help your community. Get the process started by choosing which services to offer, selecting your business structure, marketing your business, designing business cards, and developing a process for invoicing.  Hal Salazar created Elders.Today to lend a helping hand to seniors via carefully curated resources. Hal is newly retired, and as he embarked on planning and preparing for his golden years, he realized there was a lot of information to keep up with so he started gathering it all on his website to help out his fellow seniors.

Skip to content